As
I read through Randy Gage’s Risky is the New Safe for a second time, the
same two insights cause me to stop and wonder.
While
every page in the book is laced with ideas that will stretch your mind and get
you thinking, these two have made me pause and reflect on how it applies to our
Agel business.
The
first is Dr. Ken Dychtwald’s analogy of how companies have reacted to the age
wave caused by the millions of Baby Boomers. He pictures this as a giant
elephant migrating across the decades, with companies out there wanting to
catch the elephant, but instead shooting arrows in its behind while running
after it. Dr. Dychtwald says that what they really need to do is get in
front of the elephant and dig a big hole.
The
second insight, in the chapter on Harnessing the Ego for Success, Randy shares
a passage from Dan Burrus’ book, Flash Foresight. Once again it relates
to the Baby Boomer generation - how they have impacted economies and the way
companies have tried to take advantage of the unique opportunities this
generation has presented. Burrus relates how with every demand that the Baby
Boomer’s have generated, the supply for that demand has almost always fallen short.
Whether it was diapers or places in schools and universities, the business
world has almost always been unprepared to meet the demand that was for all
intents, quite predictable. The fascinating part is that today they are
still not prepared. Our hospitals, aged care homes and funeral homes, despite
having years to prepare, are realistically not ready to look after the millions
of Boomers that will require their services.
What
if we took these two insights and related them to our Agel business? How do
they affect us, and what can we do to meet those demands? And are we truly in a
position to take advantage of the coming wave?
Let’s
keep in mind...we need have the hole in front of the approaching elephant in
order to catch it...and we need to make sure that supply meets a
predictable demand. How do us our Agel business stack up?
Millions
of people are now looking to make lifestyle changes, but don’t have the time
and money to do so. Agel meets that demand.
Millions
of people are suffering financially and need a solution. Agel meets that
demand.
Ready
to retire employees want to stop working but are financially unprepared. They
need a solution. Agel meets that demand.
Millions
of people are suffering from poor health due to over-eating, poor nutrition and
lack of exercise. Agel meets that demand.
Millions
of people are income rich but time poor and desperate for a solution. Agel
meets that demand.
Millions
of children are not getting the nutrition their growing bodies need. Agel
meets that demand.
Millions
of children and adults are encountering problems with their vision as they
spend all day focused on PC screens and small graphics on their phone. In years
to come, they will need to prevent their eyesight from further deterioration. Agel
meets that demand.
The
Battle of the Bulge continues, and people are desperate to find a real solution
to their weight issues. Agel meets that demand.
As
businesses downsize, the unemployment lines grow longer. Many are looking for
better financial security and a chance to be their own boss. Agel meets that
demand.
A
new generation of employees are favouring lifestyle and purpose over the
company car and parking spot. Agel meets that demand.
The
Baby Boomer generation wants to feel young, look young and maintain their
health. They want to be at their best during their retirement years. Agel
meets that demand.
Can
you see it?
Your business with Agel is perfectly positioned to take advantage of the huge demands that are not only present today but coming over the next 5-20 years and beyond. Not only do our products and business opportunity place our ‘hole’ in front of the coming elephant, but our profession, our company, is ready and waiting to meet the demands of the millions of people who want and need what we have to offer.
Your business with Agel is perfectly positioned to take advantage of the huge demands that are not only present today but coming over the next 5-20 years and beyond. Not only do our products and business opportunity place our ‘hole’ in front of the coming elephant, but our profession, our company, is ready and waiting to meet the demands of the millions of people who want and need what we have to offer.
But
it won’t just happen for you if you’re not prepared for it. You have dig the
hole first. Get out there and prospect. Share the products. Get your tools in
front of people. Do a Cash Flow Class or coffee shop meeting this week. Get out
there and dig your hole now...the elephant is coming.
Faouzi
Daghistani
Agel
Director
Presidents
Club Member
Melbourne,
Australia
